Our Technology

Avetti Commerce is designed to offer flexible, reliable, and high-performance eCommerce technology to help businesses manage their online sales channels more efficiently and effectively. Avetti Commerce uses a Headless and Composable commerce approach where you can integrate with best-of-breed solutions through APIs.

By leveraging the latest technological innovations, eCommerce sites can create a digital shopping experience that meets the demands of modern consumers and delivers results for businesses. Check out the eCommerce components below that Avetti would offer you.

Geolocation is an ecommerce technology used for shipping purposes.

Front End Features

As we keep up with ecommerce technology, we have built our Front end using Jamstack technology, this means that the eCommerce portion of your site that Avetti Commerce serves is built on React/NextJS (Jamstack) which is the leading platform for modern site design providing high speed.


This feature can be used to display products or services that are available in the customer’s location, or even adjust the language and currency used on the website to match the customer’s location, as well as offer location-based discounts or promotions.

Shared or Separate Baskets

Separate shopping carts can reduce confusion for shoppers who are purchasing products from multiple sellers on the same platform. Each seller’s products are clearly separated, which can make it easier to keep track of what has been purchased and from whom.

Conversation using many-to-many chat, an ecommerce technology utilized by Avetti Commerce.

Many to Many Chat 

Avetti has developed a communication channel that allows multiple buyers and suppliers to engage in simultaneous conversations with each other to discuss their needs and requirements, negotiate prices in Real-time, and resolve any issues or concerns that may arise during the buying or selling process. When offline, the supplier gets notified of new message.

SEO Optimized Front-end Capabilities

Avetti Commerce platform provides tools for businesses to easily create and manage SEO optimized content, such as page titles, meta descriptions, and URLs, which are important factors in search engine ranking algorithms. to manage and optimize their website’s internal linking structure, which can help search engines crawl and index their site more efficiently.

Desktop, tablet, and mobile displays of an ecommerce store demonstrating responsive design technology.

Responsive Design

Avetti ensures that websites are optimized for viewing on different devices, including mobile phones and tablets. This is important because Google and other search engines prioritize mobile-friendly websites in their search results.

Back End Features

Avetti’s back-end is Java-based Back-end for maximum scalability and security. To support high volumes, Avetti backend systems can be designed to handle horizontal scaling, where additional servers are added to distribute the workload and handle increased traffic. Our ecommerce technology can also use caching and database optimization techniques to improve performance and reduce response times.

Supplier Portals

If you are running a Multi-Vendor Marketplace, then you will benefit from Supplier portals that Avetti supports to allow suppliers/sellers to self-manage, upload or manually create their products. Alternatively, 3P Suppliers can self-manage their products and even auto-export subsets of their products from their existing Magento or Shopify SME stores if they have one. You may start with just your own products, but having the power to add complementary products from other sellers can expand your range and increase profitability.

Screenshot of Open 4 Business Category Page

Ability to Import From Other Systems

Avetti Commerce Platform is designed to seamlessly integrate with a wide range of third-party systems, including ERP, CRM, and popular SME eCommerce solutions like Shopify and Magento. Suppliers can quickly configure their solution to send you product feeds of their entire product catalog or a specific subset from a collection or category. With just 15 minutes of setup time, you can easily populate your marketplace with their offerings.

Do you need to sell on other Shopify, WooCommerce, Magento, or Adobe Commerce Stores? Check our Connectors page.

And when an order appears, Avetti Commerce will create the order in their system so they don’t have to log in daily to their Supplier portal or watch for an email.  It’s a very simple way to integrate suppliers.  Note that this integration is available on the higher plans we offer.

Screenshot of Builder.io Dashboard

Integrations and Supported Platforms

As for the content portion of the site, such as the body of the home page, landing pages, blogs, and any static content. If your site has already been designed by your team of developers and you want to retain it, you can simply have your team modify the site’s code to incorporate our eCommerce Front-end interface and integrate to our Headless back-end. This way, you can take advantage of all the features and functionalities that Avetti has to offer.

Alternatively, Avetti Commerce can integrate with any CMS or Digital Experience Platforms that offer full plugin ecosystem. One example is WordPress which has thousands of free and inexpensive plugins. Another suggestion is Builder.io which is a leading drag-and-drop visual CMS and easy for marketers to self-manage banners and carousels and static pages with NO IT involvement. They will love it.

Digital Asset Manager

A Digital Asset Manager is another key component of an eCommerce solution to optimize images and serve them separately – we would recommend ImageKit.io and Avetti Front-End already integrates with it. Another good choice would be Cloudinary. However, you can choose to integrate with any Digital Asset Manager you desire.

AI Powered Search

If you require an AI-based search, you can route by URL to Algolia to add a more complex search when you may need it. However, since Avetti is a composable platform then you can use any AI-powered search service you desire or use the out-of-the-box search Avetti Commerce provides for now.