In the past a 3 second load time was acceptable. But how can we make this faster?
The key way is to have as much of the site cached globally in CDNs (content delivery networks) and only get from the server data that is need for this particular shopper.
Of course a key limitation of this is the url to the site never changes however this has been overcome and now the urls will change as you browse categories and items. View the Avetti Commerce Demo store and watch the search engine friendly urls change and realize that this is a single page website.
Its critical to have different URLs for categories and items to improve your SEO rank on search engines.
We provide this benefit and also the speed of React based sites to provide as fast as sub second speeds.
Remember More speed = More Sales.